Tatiana Kalainoff Joins CarePayment as Customer & Member Insights Manager  

NASHVILLE, Tenn. October 13th, 2026 — CarePayment announced today that Tatiana Kalainoff has joined the company as Customer & Member Insights Manager, a newly created role focused on analyzing data and trends to help hospitals and health systems improve how they manage patient balances, engage patients, and recover more revenue. 

Kalainoff will connect patient, account, and program data – including enrollment patterns, account and balance trends, payment activity, communication response, and program utilization – to identify what is shaping those results. CarePayment will use her findings to identify opportunities for improvement on program processes and patient outreach. 

Kalainoff’s background spans multidisciplinary design, data visualization, and customer research in healthcare, with a focus on transforming complex data into clear, actionable insights that support strategic decision-making. Previously, she worked on a specialized data visualization team at a healthcare advertising agency, supporting more than 30 pharmaceutical brands across the brand lifecycle, targeting both healthcare professionals and consumers. 

“What drew me to CarePayment was the opportunity to combine data, research, and design with a mission that has a meaningful impact on people’s lives. I’m passionate about making sense of dense data and translating it into accessible insights that support the people who need it most – it’s the throughline of everything I do,” says Kalainoff.  

“Tatiana brings a perspective that is both analytical and human centered. Her perspective furthers our commitment to continuous innovation and will help us prioritize our roadmap in a way that supports both our clients and the communities they serve,” says Laura Aylward, Chief Strategy and Marketing Officer, whom Kalainoff will report to.  

Kalainoff’s appointment reflects CarePayment’s commitment to the long-term performance of its health system partners’ patient financing programs. As account mix, provider priorities, and patient needs evolve, CarePayment will use her insights to help providers adapt their programs in ways that support a healthier bottom line and a more accessible financial experience for patients. 

About CarePayment
CarePayment is the leading patient financial engagement and financing company, helping healthcare providers thrive in today’s digital, consumer-driven market. Our integrated platform, powered by advanced analytics, delivers interest-free, 0.00% APR financing solutions that improve patient satisfaction and loyalty while driving superior financial performance for providers. With flexible recourse and hybrid programs, CarePayment supports every stage of the revenue cycle – Pre-Care, Post-Care, and Pre-Bad Debt – ensuring patients receive the care they need without delay, and providers reduce bad debt while preserving long-term financial health. CarePayment’s financing is always compliant with applicable state and federal consumer credit laws, requires no application, and is backed by a responsive, U.S.-based customer service team. Program accounts are issued by Republic Bank & Trust Company. Learn more at www.carepayment.com.