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CarePayment Refreshes Brand to Appeal to Patient-as-Consumer

Focus on Overall Patient Experience helps Client Providers Improve Patient Loyalty 

Portland, Ore. — June 1, 2010 — CarePayment today announced the launch of its new branding initiative focused on helping providers improve overall patient experience and loyalty by addressing the emerging patient-as-consumer transformation.

Providers that partner with CarePayment are able to offer patients a convenient payment plan with generous terms to ease the burden of unplanned medical bills.  While the provider-branded, payment card program is proven to increase patient-pay revenues, the company is now more focused on appealing to patients through a non-threatening, friendly payment system that allows them to make monthly installments with a minimum payment for current and future services.  The focus on the patient appeals to providers as they compete for patient loyalty and strive to improve community outreach. 

“Our value to clients extends beyond helping the provider improve self-pay revenue,” said CarePayment CEO Jim Quist. “We provide all the marketing and process tools to make the program successful. Most importantly, we do a real service to patients which eases their financial burden in already difficult situations, and keeps them coming back when they require additional care.” 

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About CarePayment

Established in 2004, CarePayment® is a program that enables patients to pay for provider services at 0% interest over an extended period of time, while providing providers with immediate funding for patient-pay receivables. This unique program enables provider clients to improve cash flow, reduce receivable days and dramatically increase the percentage of collected patient-pay receivables. Providers that have implemented CarePayment have seen improvements on their balance sheets and reported increased patient satisfaction.